Hey you guys!
I'm excited to share some tips with you today on how to use one of my favorite apps - iMovie! Many of you ask me often how I make recap videos for Impact Squad hospital visits with 818 Ministries. I love being able to share memories from our adventures delivering handmade hats + letters of encouragement to patients fighting serious illnesses.
The example above is from a trip to St. Jude Children's Research Hospital in May of 2018. We took students from the University of Tennessee to visit patients and the video is a recap of our time at the hospital.
(Side note: if you're new to following me and the journey God has taken me and my family on in the last several years, I would encourage you to browse the 818 Ministries website by clicking here.)
I spent maybe an hour or so putting together this video after we returned to Knoxville. They are a great way to share with our volunteers and families after a trip!
Have your own version of a "recap" video you want to create in your business or ministry? Here's a few tips on features I enjoy using in the app!
1. Add a great song! I usually spend some time deciding on the PERFECT song to lay behind the video and then download it to my iPhone. You can then place the song in the video and control the volume level. Here are some ideas to think about when choosing music for your video:
2. Adjust the volume of each video clip. I would encourage you to adjust the volume level with the volume of the song you chose to to make sure you can easily hear the audio in the video clip (especially if you are talking in the video).
3. Adjust the speed of the video clips when necessary. You are able to speed up or slow down the speed of your video clips. Sometimes, when I want to show video I shot during a visit, the watcher doesn't necessarily have to hear what's going on or see it in real time and it can be fast forwarded to save some seconds. Our brains can process info way faster than we realize. Take advantage of that and speed up your clips when you can to shorten the overall length of your video (there are several examples of this in the video above).
4. Use the fade feature at the beginning and/or end of your video. If the video ends suddenly in the middle of a line, it will confuse your watcher and will seem unprofessional. Use the "fade" feature to fade the song you choose over the last 5-10 seconds of the song. You can also do this at the beginning if it makes sense!
5. Choose your first clip/picture very carefully! Remember, whatever you choose to use at the very beginning of your video will be what Instagram shows as the tile on your feed if you choose to post it. Consider your aesthetic that you're going for (more content to come on this!) when making that choice. You'll thank yourself later!
BONUS TIP: Want to use your AH-mazing new video on your Instagram stories but you're thinking, "How in the world do I chop it into 15 second bites?" Use the app CutStory to split and save your video into 15 second clips that you can then use on your story. It's a great tool that I use a lot and even if it splits it into 5-7 clips, engagement on my videos are always great on my 'gram stories. Your audience wants to see what you're up to - especially if you've packaged the content into a fun video for them!
Enjoy! Share what you create with me by tagging me on the 'gram @rebecca.dotson!
Prayer for the entrepreneur:
Jesus, I praise Your name. You are the Creator of all things: the moon, the sun, the stars and even me. Help me use technology as a lens through which to show others Your love. I pray that, as a content creator, my ultimate aim would always and forever be to glorify Your name.
In Your name,
Hey ya'll! I wanted to share some quick tips on content creation that have helped me build an audience on Instagram, tell my story and start conversations.
Let me start by saying two things:
1. I. Love. A. Good. Photographer. I'll share more later on the importance of a great photographer (and yes, I use one!) when getting a blog, business or any "new thing" off the ground. It's huge. It tells your story and builds your brand. It's the lens (quite literally) through which the world sees what you're up to. It's tells the grand story of your calling and the Lord is making Himself known in the steps of obedience you're taking into the unknown. Nothing will take it's place in my opinion. It is worth the money and you get what you pay for!
2. I. Love. My. iPhone. And really love #PortraitMode. Maybe you are a little intimidated by the sea of fashion bloggers on the 'gram. They seem to look flawless every day and you're just so curious how and who and why and when they shoot and how they afford it!
Here's a content hack: take your iPhone and shoot some pictures in Portrait Mode! It's a great way to get decent shoots either in the moment or you can pre-plan some content and then you won't be as stressed each day and think, "Goodness, what am I going to post today?"
This week, I helped my friend Allie shoot some quick photos for her IG. She works for a mortgage business and is super passionate about sharing her heart, her career and Jesus with her audience she's built. (Small, shameless plug: if you live in the Knoxville area and you're looking to buy a house anytime soon, her handle is @allieconway517)
We grabbed one of her favorite books, she threw on a cute outfit (that totally captures her personality - she's the literal cutest), we walked outside and 5 minutes later this happened:
Isn't she gorgeous? Now she has tons of content until we get together next month and do it again (and Tennessee will be "almost" in the mood for fall next month, so I can't wait to take some pictures with fall outfits).
Back to the photographer conversation, I would highly encourage you to do a professional shoot at the beginning of your journey of building a website, business, podcast, etc. It is SO worth the investment. My cousin is an amazing photographer and shot all of the photos on the site. Check out her website by clicking here!
Content Challenge: This week I want you to "phone a friend" and get together (even for just 30 minutes). Choose three props (a book, your planner, something related to your business) and snap 30 pictures with the portrait mode on your iPhone. Now, you have content for the next MONTH!
Prayer for the entrepreneur:
Jesus, as I create and share and grow, help me to always glorify You. May my platform always be a lens and a filter through which the world sees the Gospel - the great story of You coming to earth and through Your life, death, burial and resurrection, redeeming my story and saving me from my sin. I'll never get over the price You paid. Help me have the faith and boldness to proclaim You to the sphere of influence around me by my words, my actions, my choices and my faith (especially in the hard seasons).
In Your name,