Karama Collection, some new friends of mine, are doing a Do The Thing Movement giveaway of their Addis Tote (shown in photo above) this week! You guys: THIS BAG IS LIFE (and the original price is $236!). I have traveled quite a bit this month and it's been so nice to have a big 'ole tote to carry my makeup, planner, laptop, etc. around. It really does fit just about everything!
I couldn't be more excited to lock arms with them and be a part of their "Swirl of Good" to share about their mission!
Karama Collective Misson:
Karama's mission is to alleviate poverty by restoring dignity through creative, purposeful work for artisans, beginning in Africa. Their ultimate vision is to live in a world where poverty is overcome through dignified work, so families and communities can thrive.
Karama began in 2006 with a single artisan partner in Ethiopia and has since expanded to working with artisans in 6 countries, affecting over 2,400 artisans and their families in this time period. Each purchase provides layers of transformation, yielding individual, community, economic and eternal impact.
Young Life Africa/Haiti:
Karama is dedicated to funding Young Life Africa and Haiti's campership program where thousands of teenagers experience the love of God and many begin a relationship with Jesus Christ, often in the same communities where Karama is invested in local businesses. As Karama grows and reaches a broader audience, sales increase, as does our ability to contribute to the outreach ministry of Young Life in Africa.
Karama has done an incredible job producing a video to showcase their heart for the work they do. As creative entrepreneurs, we all have those times where we need to show our story through video. I asked them to give me the "behind-the-scenes" about the process they went through to shoot the video below:
1. Who produced the video for you? We produced the video in house! We are a nonprofit so we do a lot as a team and work hard for every marketing piece and campaign that goes out into the world. We are happy to share the stories of YL campers and artisans. We believe we have a privilege and responsibility to educate our consumers on ethical fashion, fair trade, and to ask the question where there products came from. The voiceover is done by our co-founder Dyan Larmey, on a Karama tour visiting our artisan groups.
2. Tell me about the process of choosing a videographer. What was important to you? Our videographer for the first video was a girl in our own tribe, part of the Swirl of Good, friend of Karama, etc. She's an amazingly talented local girl who knows how to tell a story!
3. What were you trying to accomplish through the video? More than anything, we want consumers to know their purchase matters. Love Looks like Karama was a campaign built to tell the stories of our artisans and connect everyone in our Swirl of Good, to show them where they fit in the picture of Karama. Our Swirl of Good which encompasses our artisans, customers, Young Life community, staff, and volunteers. Karama seeks to connect everyone in our Swirl as we share dignity and provide job opportunities for those in Africa and Haiti. We wanted to capture the communities where our artisans and live and work, as we tell their stories through creative work!
4. How long did the production process take? The tour was 2 weeks long and our videographer was with us for the entire duration of the trip.
5. What advice would you give someone looking to produce a similar video? Be honest and convey a clear message. Ask these questions to yourself: Why am I making this video? What story do I want to tell? What will the result of this video be? And like anything in a campaign... edit, edit, edit! Continue to improve and revise your work to see the best results.
Above is another video about the impact of Karama Collection to check out! I asked them about their vision for this video vs. the first one and this was their response:
"This video was made on a very low budget. You can obviously see the difference, but it's doable! The two videos served very different functions. the first was telling a story and showcasing the spirit of Karama whereas the second was showing the impact Karama has already made and will continue to make. The video is comprised of video, camera roll, and stills we had collected over the years with a voice over from a Swirl member, Young Life Africa friend and leader."
I want to say a HUGE thank you to Karama for being willing to share on Do The Thing Movement. Here's the moment you've been waiting for...
HOW DO I ENTER TO WIN THE ADDIS TOTE BAG?
To enter, do the following:
1. Follow @rebecca.dotson and @karamacollection on the 'gram!
2. Join our email list by entering your email below to become a Do The Thing Movement Insider!
It will close Sunday night, October 21st at 8PM EST.
I can't WAIT to announce the winner on Monday, October 22!
Your biggest cheerleader,
Prayer for the entrepreneur:
Jesus, you are mighty. You are greater and bigger and more loving than I could ever comprehend in life here on earth. May You always be the ultimate Hero of the content I create. May the words of my mouth and the meditation of my heart be acceptable in YOUR sight, Lord.
In Your name,
Hey you guys!
I'm excited to share some tips with you today on how to use one of my favorite apps - iMovie! Many of you ask me often how I make recap videos for Impact Squad hospital visits with 818 Ministries. I love being able to share memories from our adventures delivering handmade hats + letters of encouragement to patients fighting serious illnesses.
The example above is from a trip to St. Jude Children's Research Hospital in May of 2018. We took students from the University of Tennessee to visit patients and the video is a recap of our time at the hospital.
(Side note: if you're new to following me and the journey God has taken me and my family on in the last several years, I would encourage you to browse the 818 Ministries website by clicking here.)
I spent maybe an hour or so putting together this video after we returned to Knoxville. They are a great way to share with our volunteers and families after a trip!
Have your own version of a "recap" video you want to create in your business or ministry? Here's a few tips on features I enjoy using in the app!
1. Add a great song! I usually spend some time deciding on the PERFECT song to lay behind the video and then download it to my iPhone. You can then place the song in the video and control the volume level. Here are some ideas to think about when choosing music for your video:
2. Adjust the volume of each video clip. I would encourage you to adjust the volume level with the volume of the song you chose to to make sure you can easily hear the audio in the video clip (especially if you are talking in the video).
3. Adjust the speed of the video clips when necessary. You are able to speed up or slow down the speed of your video clips. Sometimes, when I want to show video I shot during a visit, the watcher doesn't necessarily have to hear what's going on or see it in real time and it can be fast forwarded to save some seconds. Our brains can process info way faster than we realize. Take advantage of that and speed up your clips when you can to shorten the overall length of your video (there are several examples of this in the video above).
4. Use the fade feature at the beginning and/or end of your video. If the video ends suddenly in the middle of a line, it will confuse your watcher and will seem unprofessional. Use the "fade" feature to fade the song you choose over the last 5-10 seconds of the song. You can also do this at the beginning if it makes sense!
5. Choose your first clip/picture very carefully! Remember, whatever you choose to use at the very beginning of your video will be what Instagram shows as the tile on your feed if you choose to post it. Consider your aesthetic that you're going for (more content to come on this!) when making that choice. You'll thank yourself later!
BONUS TIP: Want to use your AH-mazing new video on your Instagram stories but you're thinking, "How in the world do I chop it into 15 second bites?" Use the app CutStory to split and save your video into 15 second clips that you can then use on your story. It's a great tool that I use a lot and even if it splits it into 5-7 clips, engagement on my videos are always great on my 'gram stories. Your audience wants to see what you're up to - especially if you've packaged the content into a fun video for them!
Enjoy! Share what you create with me by tagging me on the 'gram @rebecca.dotson!
Prayer for the entrepreneur:
Jesus, I praise Your name. You are the Creator of all things: the moon, the sun, the stars and even me. Help me use technology as a lens through which to show others Your love. I pray that, as a content creator, my ultimate aim would always and forever be to glorify Your name.
In Your name,
You GUYS! Some of you are super passionate about writing. It's your thing. It's one of your creative outlets. Me too.
In 2015 when I attended the She Speaks Conference for the first time (check out my recap on how to prepare for a big conference by clicking here) I heard Lysa Terkeurst read her "Writers Manifesto" from the stage. I wanted to share it with you because no matter your platform, business or "thing", WORDS MATTER. How we craft them to be read by our readers is vital to communicating our message. Enjoy!
Letters with great potential become words.
© 2018 by Lysa TerKeurst. All rights reserved.
Prayer for the entrepreneur:
Jesus, thank You for YOUR Word, the Bible. It is living and active and sharper than any two-edged sword. It is profitable for teaching, for reproof, for correction and for training in righteousness. Help me take Your Word and apply it to my life daily.
May the words of my mouth and the meditation of my heart be acceptable in Your sight.
People and words matter deeply to You. Death and life are in the power of my tongue, Lord. Help me always to choose life-giving words that glorify Your name.
In Your name,
Hey ya'll! I wanted to share some quick tips on content creation that have helped me build an audience on Instagram, tell my story and start conversations.
Let me start by saying two things:
1. I. Love. A. Good. Photographer. I'll share more later on the importance of a great photographer (and yes, I use one!) when getting a blog, business or any "new thing" off the ground. It's huge. It tells your story and builds your brand. It's the lens (quite literally) through which the world sees what you're up to. It's tells the grand story of your calling and the Lord is making Himself known in the steps of obedience you're taking into the unknown. Nothing will take it's place in my opinion. It is worth the money and you get what you pay for!
2. I. Love. My. iPhone. And really love #PortraitMode. Maybe you are a little intimidated by the sea of fashion bloggers on the 'gram. They seem to look flawless every day and you're just so curious how and who and why and when they shoot and how they afford it!
Here's a content hack: take your iPhone and shoot some pictures in Portrait Mode! It's a great way to get decent shoots either in the moment or you can pre-plan some content and then you won't be as stressed each day and think, "Goodness, what am I going to post today?"
This week, I helped my friend Allie shoot some quick photos for her IG. She works for a mortgage business and is super passionate about sharing her heart, her career and Jesus with her audience she's built. (Small, shameless plug: if you live in the Knoxville area and you're looking to buy a house anytime soon, her handle is @allieconway517)
We grabbed one of her favorite books, she threw on a cute outfit (that totally captures her personality - she's the literal cutest), we walked outside and 5 minutes later this happened:
Isn't she gorgeous? Now she has tons of content until we get together next month and do it again (and Tennessee will be "almost" in the mood for fall next month, so I can't wait to take some pictures with fall outfits).
Back to the photographer conversation, I would highly encourage you to do a professional shoot at the beginning of your journey of building a website, business, podcast, etc. It is SO worth the investment. My cousin is an amazing photographer and shot all of the photos on the site. Check out her website by clicking here!
Content Challenge: This week I want you to "phone a friend" and get together (even for just 30 minutes). Choose three props (a book, your planner, something related to your business) and snap 30 pictures with the portrait mode on your iPhone. Now, you have content for the next MONTH!
Prayer for the entrepreneur:
Jesus, as I create and share and grow, help me to always glorify You. May my platform always be a lens and a filter through which the world sees the Gospel - the great story of You coming to earth and through Your life, death, burial and resurrection, redeeming my story and saving me from my sin. I'll never get over the price You paid. Help me have the faith and boldness to proclaim You to the sphere of influence around me by my words, my actions, my choices and my faith (especially in the hard seasons).
In Your name,