Apple CEO TIm Cook's Memo To Apple Employees When They Hit $1 Trillion

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I think we can all agree our lives have been changed by Apple. We're attached at the hip to our phones, which are connected to our MacBooks where I can text someone on my "phone" and I can view their reply on the screen of my laptop. What. In. The. World. Their innovation has changed the landscape of our daily world as we know it (good, bad or indifferent). 

A few weeks ago they hit $1 trillion. I have read a little bit about Tim, who took over as Apple's CEO in 2011 after Steve Jobs resigned, but mostly about his morning routine that you can read about in a business insider article by clicking here.

When they announced this huge milestone in Apple's history books, Tim wrote  the following memo to their over 120,000 employees. I love when he states, "Steve founded Apple on the belief that the power of human creativity can solve even the biggest challenges — and that the people who are crazy enough to think they can change the world are the ones who do."

I love these words that recognize the power of PEOPLE and PASSION in achieving your goals!

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Team,

Today Apple passed a significant milestone. At our closing share price of $207.39, the stock market now values Apple at more than $1 trillion. While we have much to be proud of in this achievement, it's not the most important measure of our success. Financial returns are simply the result of Apple's innovation, putting our products and customers first, and always staying true to our values.


It's you, our team, that makes Apple great and our success is due to your hard work, dedication and passion. I am deeply humbled by what you do, and it's the privilege of a lifetime to work alongside you. I want to thank you from the bottom of my heart for all the late hours and extra trips, all the times you refuse to settle for anything less than excellence in our work together.


Let's take this moment to thank our customers, our suppliers and business partners, the Apple developer community, our coworkers and all those who came before us at this remarkable company.


Steve founded Apple on the belief that the power of human creativity can solve even the biggest challenges — and that the people who are crazy enough to think they can change the world are the ones who do. In today's world, our mission is more important than ever. Our products not only create moments of surprise and delight, they empower people all around the globe to enrich their lives and the lives of others.
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Just as Steve always did in moments like this, we should all look forward to Apple's bright future and the great work we'll do together.
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Tim

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Read the original CNBC article announcing the memo by clicking here.

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Prayer for the entrepreneur: 

Jesus, You are the Creator of the universe. You made each star in the sky and yet, You also thought the world needed one of me. Help me to never settle for less than my best in what I create, write and produce. May I always glorify You through it all and never settle for the mundane or the mediocre, but always strive for Your best for me.

In Your name,
Amen